Our guiding principles...

 Earthism:

“A social & economic system; in which consumption is based on the ability of the individual to compete; and founded on the principle that humans have no rights or entitlement; but do have the freedom of choice; and the freedom to be equal”. Steven Murphy, 2021.

 

It’s Goal:

“To restore the Earth’s natural balance, whilst working to create an environment where human ambition, endeavour & innovation are rewarded”. Steven Murphy, 2021.

 

Humans have no given rights to success, no given entitlement to prosperity. 

Both must be earned.

If you agree, help build…

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Recent Posts:

For The Ecosystem To Survive – “Humans Must Lose”

As we have travelled along the evolutionary highway, something strange has happened. We have subconsciously shifted from viewing the Earth and its resources as the things that sustain us, to treating them as a leisure park built for our entertainment.
We have built social and financial systems that prioritise individual gain over ecological balance, ignoring the cascading effects of our actions.

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Earthism – A New Path Forward

We are living through the exhaustion of old systems. Election cycles repeat, promises pile up, and debt deepens — while the planet buckles under the weight of unchecked population growth and consumption. Politicians recycle tired policies, evading accountability and offering no real alternatives.

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The Earth Tax – A bill we all must pay

Welfare systems should provide survival essentials, not lifestyle or unearned equality living standards. Everyone must contribute economically and financially, no exceptions. This isn’t optional, it’s the cost of participation in a functioning society. A just system demands that everyone pays their share, so the foundations of health, equity, and sustainability can endure. Society must stop tolerating non-contribution, no contribution, no voice.

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Human Rights – Our Arrogance

Who gave a small group of self-appointed “saviours” the power to grant other humans rights is unclear. What is evident, is that this body of law shapes daily debate, and has profoundly altered society. We have handed ourselves entitlements to consume, create waste, and degrade the very systems that sustain life—the Earth.

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BBC Bias – An Easy Fix

The entire modern media environment is dominated by privately
owned platforms, each with its own editorial slant shaped by ownership, commercial
incentives, and institutional culture. Bias is not an anomaly — it is a structural feature of
media. It appears in story selection, programme content & context, guest choices and tone.
It’s unavoidable and exists everywhere.

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AI Data Centres – The Reality

We’re told AI infrastructure is inevitable — but that story serves investors, not communities.
While the planet heats and water is diverted, machines expand and millions sit idle. Data centres are tools, not lifelines, the future we need lies in the ground beneath our feet, not in the clouds. Rushing head‑first into the unknown carries social, environmental, and planetary consequences — the real impact is still to come.

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